Resonancia

  • Branding
  • Creative direction
  • Graphic design
2025
Imagen principal del proyecto Resonancia

Project Info

The visual identity for Resonancia embodies the essence of regenerative journalism through a neutral and timeless aesthetic. By prioritizing a clean, monochromatic foundation, the design strips away unnecessary distraction, allowing the stories to take center stage. This minimalist approach ensures the brand remains impartial, credible, and enduring amidst a noisy digital landscape.

Built on a solid typographic structure, the system uses specific color accents strictly to differentiate thematic pillars. This purposeful restraint preserves the platform's objectivity while enhancing user navigation across complex topics. The result is a flexible identity that balances journalistic rigor with a contemporary, accessible, and human-centric visual language.

Credits

Jesús BauzaDesigner
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Naming: Eduardo Carvajal (VE)Code: Arturo Pérez (VE)Web Design: Jesús Bauza (VE)Typeface: PP Neue MontrealLinkedIn: Neue Idea
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